Records buyers look for
- Creative briefs and strategy docs
- Campaign plans and performance reports
- Client feedback and revision threads (de-identified)
- Internal playbooks and templates
- Project management histories
- Pitch and proposal archives
Who usually fits
- From about 5 employees at peak — the threshold depends on your industry
- 2+ years in business
- US or other Western market
- Records mostly in English
- Active, winding down, or closed
Why AI companies want marketing & creative agencies data
Public marketing advice is everywhere; the actual working documents of a busy agency are not.
In a license deal you keep ownership. The buyer gets permission to use a copy of the records for AI training under a contract you sign directly with them, and personal information is removed or replaced first. Companies pay Averom nothing; the buyer pays Averom a referral fee if a deal closes.
Questions
Don't our clients own the work?
Some deliverables may belong to clients. Your own internal playbooks, processes and anonymized project records are often yours. Check your contracts.
How long does it take?
Usually weeks to a few months from application to payment.
See if your company's data can be licensed
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Other industries
General information, not legal, tax or financial advice. Deal values are set by buyers and are not guaranteed.